Columbia Crest: Crowdsourced Cabernet

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I participated in an Influencer Activation on behalf of Influence Central for Columbia Crest. I received a promotional item to thank me for my participation.
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It is absolutely no secret that I love wine. There's just something about opening up a new bottle and taking that first sip. Wine comes in all colors and flavors, and I enjoy discovering what I like and what I don't. Though let's be honest...there's not much I don't like when it comes to wine!

Evan and I have been fortunate to visit many wineries over the last few years. It's become a hobby of ours -- finding new wineries, vineyards, bottles, etc. -- and it might be my favorite hobby. That said, I am by no means an expert, but I love learning about wine and discovering my own preferences. 


Image via Columbia Crest
Columbia Crest became the first winery to crowdsource a wine -- from start to finish. How cool is that? Starting in 2014, the winery let anyone become part of the decision-making process for the 2014 cabernet vintage (aka: Crowdsourced Cabernet). Harvest, irrigation, and blends were some of the choices determined by votes from regular people like you and me. Can you imagine me in charge of creating a new vintage. Yeah, I like the sound of that too!

Each week there is a new decision to be made, and people cast their votes online. Columbia Crest head winemaker Juan Mu├▒oz-Oca provides expert advice, and participants also have access to weather analytics and even timelapse photos of the grapes. It's super interactive for the online community.

Right now, the 2014 cabernet vintage is aging away in barrels. Now Columbia Crest is seeking its first-ever ECO: Executive Crowdsourcing Officer. (Um, hi...just pick me!)

The special person chosen as ECO will travel to Columbia Crest in Paterson, Washington, to represent the entire online crowdsourcing community. The ECO will work with the head winemaker to help develop the 2015 vintage. Guess what? YOU (yes, you!) can help select the new ECO! Simply cast your vote by August 24 --> click to vote at CrowdsourcedCabernet.com.

The new ECO will travel to the winery, receive a cash prize, and also be filmed to document the experiences for the crowdsourcing community. 

How fun would it be to drink a glass of wine that you actually helped create? Yes, please! Be sure to visit Columbia Crest to join this movement and also follow along via Twitter and the hashtag #CrowdsourcedCab.

Cheers, my friends! 




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